How many hours are you spending on social media for your organization?
If it's only two or three per week, you might consider outsourcing. It'll be more efficient and, likely, much more effective.
And if your social media effort is implemented willy-nilly (read not according to a strategy) you really might consider outsourcing.
The owner of and head copy writer for social media firm Six Degrees Content recently blogged that "although you know your business best, there are many challenges that can keep in-house staff from getting social media writing just right." Business owners need to focus on their businesses, and others in the organization may not have the time or skills to plan and produce quality social media writing on a daily basis.
No doubt, social media is becoming more and more important to all kinds of organizations, including education-related one. Delivering news to constituents, reinforcing reputation and branding, providing insight into who you are -- the right execution of a good social media strategy will hasten success in all of these goals.