Manila
Public Schools wanted a virtual fresh start. Its website had become dated in
appearance and cumbersome in navigation. Superintendent Pam Castor called First
Class Communication, LLC, for help because of our company’s experience in
working with Arkansas schools and our knowledge of state requirements for
school districts’ online reports.
To
make sure the new site truly reflected the values and personality of the school
district – both in graphic design and in written content – First Class
Communication spent time in all three Manila schools and also visited with
administrators, school board members, faculty, students and parents. We gathered input as to what Manila needed on
the new site, what they wanted on it,
and how people used the site so we could organize it in the most intuitive way.
During
our interviews, we heard a sentiment over and over again that helped us create
a new tagline for the school district as well: "A Great Place to Be,” which
replaced the former tagline of “Striving to Achieve.”
The
new site – found at www http://mps.crsc.k12.ar.us/http://mps.crsc.k12.ar.us/
-- launched in December 2012, and First Class Communication will
continue to maintain the site in 2013.
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