Manila Public Schools wanted a virtual fresh start. Its website had become dated in appearance and cumbersome in navigation. Superintendent Pam Castor called First Class Communication, LLC, for help because of our company’s experience in working with Arkansas schools and our knowledge of state requirements for school districts’ online reports.
To make sure the new site truly reflected the values and personality of the school district – both in graphic design and in written content – First Class Communication spent time in all three Manila schools and also visited with administrators, school board members, faculty, students and parents. We gathered input as to what Manila needed on the new site, what they wanted on it, and how people used the site so we could organize it in the most intuitive way.
During our interviews, we heard a sentiment over and over again that helped us create a new tagline for the school district as well: "A Great Place to Be,” which replaced the former tagline of “Striving to Achieve.”